INNOVATION-MAZE

How to start Innovation?

Find your way through the maze!
 

  “People start innovation from different sides. In the end they all do the same activities but they just have to do them in different order. That’s why I created the book innovation Maze. I structured the activities…”

 Gijs Van Wulfen

Speaker Innovation & Design Thinking.

 
How to simplify innovation practices?

 

Companies ask their people to innovate but nobody knows specifically what it means. From where they have to start? How they can do it? And for whom?

As a result, people spend time and energy in an area that doesn’t create value in the marketplace.
Furthermore they have to face many obstacles at the very beginning of an innovative project. Gijs Van Wulfen, recognized authority and keynote speaker on innovation and Design Thinking, identified 15 of them…

So when it comes to innovating, people are confronted by a real maze! Innovation is difficult, 80% of all innovation projects never reach the market.

 

In his latest book, “The Innovation Maze”, Gijs Van Wulfen drawn-up 4 routes to help companies start their innovation processes effectively.

He has allowed us to share them with you:

 

4 routes to improve innovation!

 

– The Idea Route

In this case you have already ideated a rough business idea – or spotted a great opportunity for a new product, service, process or experience. So, ideate is your starting point at the bottom right of the maze. Your next step is Focus, where you will make your idea or opportunity concrete in an innovation assignment. You make all your expectations and boundary conditions explicit, like: why do you want to innovate? What is it? For whom? Where: regions and countries? When: year of introduction? And which criteria should your new idea or opportunity meet? As the third activity you check if your idea or…

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- The Technology Route

As you have picked a new technology as an opportunity you start at Select Technology. Following the yellow route, your next step is Focus, where you will make the goals of your technological opportunity explicit in an innovation assignment. You make all your expectations and boundary conditions explicit, like: why do you want to innovate with this technology? What is it? Who’s our target group? Where: regions and countries? When do we want to introduce new products of services? And based on this new technology, which criteria should your products/services meet? As the third activity you check if this new technology fits your personal and corporate priorities. Be aware if the answer is no…

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- The Customer Issue Route

In this case your innovation journey through the maze starts on the upper right side and you follow the green route. As you start with a customer issue or frustration the first step is to explore and discover if this is a relevant issue for a broader group by observing, listening and talking to them. Furthermore, you discover relevant trends, visiting and analyzing relevant markets and investigating new technologies. Following the green route, your next step is Focus, where you will make the goals of your innovation initiative explicit in an innovation assignment. You make all your expectations and boundary conditions explicit, like: why do you want to solve this customer issue? Who’s your target group? Where: regions and countries? When do you want to introduce new products of services? And which criteria should your products/services meet?…

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- The Business Challenge Route

The Business Challenge Route starts on the lower left side of the Innovation Maze. Just follow the pink route. Your first step is Focus, where you will draft your innovation assignment. You make all your expectations and boundary conditions explicit, like: why do you want to innovate? What are we looking for? For which target markets? Where: for which parts of the world? When: year of introduction? And which criteria should your new products or services meet? As the second activity you create the right conditions for your innovation project to succeed: picking the right moment, getting the right team together, determining the right pace for your challenge and raising the funds you need for the front end. As the next activity you go out to Discover. You and your team will orientate yourselves getting new insights by…

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The Book: « The Innovation Maze » by Gijs Van Wulfen

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